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What is loyalty?

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Quick Answer

"Loyalty" is a noun referring to a state of faithful commitment a person makes to another person, group, place or thing. From a leadership perspective, a loyal follower is someone who follows a leader's directive with complete faith and trust. A loyal friend similarly commits to supporting someone.

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Faithfulness, allegiance and fidelity are common synonyms for loyalty. In business, customer loyalty refers to situations in which a customer forms an emotional attachment to a company. This attachment typically evolves over the course of a series of strong, positive experiences related to service, product quality or other critical factors. The term "loyalty" originated from 14th-century Middle English and Middle French.

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