Some keys to effective speech writing include being memorable, having a solid organizational structure, starting out strong and considering the audience. These tactics can all help ensure that audiences don’t lose interest during a speech.
Audiences often only remember one or two lines from even the most effective speeches, so it’s important to base a speech around a memorable central idea that listeners can hold onto. Rhetorical devices such as metaphors, analogies and axioms can all help create more memorable speeches.
It’s also vital to create a speech that is tightly organized and flows in an engaging way to hold listeners’ attention. A good speech needs to follow a logical structure that takes the audience on a narrative journey. Otherwise, people are likely to lose interest.
The beginning of the speech is when the audience is most likely to be paying attention, so it’s crucial to start out with an engaging opening that grabs listeners’ attention and maintains it throughout the course of the speech. Whether it’s a compelling question, a telling anecdote or a shocking statistic, try to bring out a piece of information that makes the audience take notice.
Finally, it’s vital to consider who the audience members are and what motivates them. A good speech must be tailored to its audience and adopt the right attitude to reach it. Professional speeches generally need to be uplifting, while a speech advocating for social change might be much darker in order to call the audience to action.