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What are the keys to effective speech writing?

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Quick Answer

Some keys to effective speech writing include being memorable, having a solid organizational structure, starting out strong and considering the audience. These tactics can all help ensure that audiences don���t lose interest during a speech.

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What are the keys to effective speech writing?
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Full Answer

Audiences often only remember one or two lines from even the most effective speeches, so it���s important to base a speech around a memorable central idea that listeners can hold onto. Rhetorical devices such as metaphors, analogies and axioms can all help create more memorable speeches.

It���s also vital to create a speech that is tightly organized and flows in an engaging way to hold listeners��� attention. A good speech needs to follow a logical structure that takes the audience on a narrative journey. Otherwise, people are likely to lose interest.

The beginning of the speech is when the audience is most likely to be paying attention, so it���s crucial to start out with an engaging opening that grabs listeners��� attention and maintains it throughout the course of the speech. Whether it���s a compelling question, a telling anecdote or a shocking statistic, try to bring out a piece of information that makes the audience take notice.

Finally, it���s vital to consider who the audience members are and what motivates them. A good speech must be tailored to its audience and adopt the right attitude to reach it. Professional speeches generally need to be uplifting, while a speech advocating for social change might be much darker in order to call the audience to action.

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