A good communication plan details what an organization wants to accomplish with the type of information it sends out. The plan lists the goals of sending such type of information out, how it is sent out, who receives it and who is responsible for its distribution.
The purpose of a good communication plan is to set up a framework that can be followed when information is sent out to ensure all communications is accomplished in a timely manner. A comprehensive description of each type of audience that receives the communication is also important, as different types of information is relayed to such varied audiences as employees, customers and stockholders. The mode of communication is often connected to the content or the audience. Thus, a newsletter that serves as a mode of communication for employees can cover a variety of topics and is very different than a pamphlet or poster introducing a new product for customers.
A good communication plan takes all of these elements into account and can be relied on to not only to make sure that the proper information is being delivered but also to make sure the person or group responsible for the delivery is clearly defined. The advent of social media has also expanded the options through which organizations communicate, and good communication plans take such options into account.