Many large corporations have famous catchy slogans, such as McDonald's slogan, "I'm lovin it." Another fast food chain with a catchy slogan is KFC's, "It's finger-lickin' good." WalMart is a large retail corporation with the slogan, "Save Money. Live Better."
Theater mogul IMAX has a slogan that represents what makes the company unique in cinemas: "Think big." One of the most famous slogans in retail is athletic company Nike's slogan "Just do it." Sony is a company whose business extends to many areas, from music and movies to speakers and hardware. Because they are a creativity-based company, their slogan reflects that by saying, "Make believe." Most children have heard and can repeat verbatim M&;M's slogan, "Melts in your mouth, not in your hands." Another great example is Visa's slogan, "It's everywhere you want to be."
A slogan is a statement about the product or service of a company that can be repeated over and over again. There are a few things companies take into consideration when they create a slogan to make the brand identifiable. A slogan is memorable, reveals the purpose or benefit of the line of products sold, sets the company apart from other companies like it and is simple with a few clear keywords.