A newsletter is a publication, generally designed by an individual, to distribute information at regular intervals of time to a specific target group of individuals. Newsletters can be HTML, plain text or PDF versions. A newsletter can be utilized to teach, inform, announce events and promote new products and services.
When choosing a newsletter format, consider the audience to target for the newsletter and the primary use of the newsletter. HTML newsletters tend to give more flexibility than other formats, since they also allow extensive use of graphics. It is also easy to add hyperlinks to HTML newsletters.
Plain text format newsletters are easy to create. There is basically no technical knowledge required to construct a plain text format newsletter. There are usually few compatibility issues with plain text format newsletters. Like HTML, PDF format newsletters allow for the use of graphics and other types of formatting. A PDF can be downloaded to your computer, directly published to a website or sent as an email attachment.