Some examples of alliteration include phrases such as, "but a better butter makes a batter better" and, "the fair breeze blew, the white foam flew." Alliteration is also common in everyday life, such as the company name "Dunkin' Donuts" or the character name "Spongebob Squarepants."
Alliteration occurs when a number of words that begin with the same consonant sound occur close together in a series. When forming or identifying an alliteration, the sound is important, not necessarily the letter. Two words with different first letters but similar first sounds may still be alliterative, such as in the example phrase of "not knotty." In literature, alliteration creates an interesting musical effect; in everyday life, alliteration helps make a phrase or name more memorable.