Different retail courses include training in coaching, sales and performance management, strategies to deal with difficult customers and an introduction to retail sales. Retail employees can also take courses on loss prevention, prevention methods for external theft and legal considerations regarding identity theft and credit card fraud.
Common retail courses focus on aspects of selling, bundling products and closing the sale in a variety of retail industries. Students can also benefit from taking courses in customer service that address how to listen to a customer, determine the needs and wants of consumers and build customer relationships. Courses on analyzing communication and body language are often helpful for retail employees.
Retail courses can also provide training in marketing. Students learn how to effectively display products, market services and publicize promotions and discounts. Marketing courses may also focus on how to advertise products and services, network with customers via social media and online platforms and create marketing emails and newsletters to distribute.
People interested in a career in retail management can take courses on hiring, firing and evaluating employees, the process of completing employee evaluations and leadership skills to inspire and motivate employees. Courses on recruiting and interviewing are also beneficial for retail managers.