What Is the Difference Between an Aim and an Objective?

What Is the Difference Between an Aim and an Objective?

What Is the Difference Between an Aim and an Objective?

Though very similar, an "aim" is a general direction or intent, while an "objective" is a more specific or concrete goal or accomplishment. A business may aim to get bigger yet have an objective to increase its market share by 5 percent within 12 months.

An aim is something a person or business wants to do; it's a statement of direction that drives certain activities. An objective is the end target. A person or company can also measure performance against an objective by evaluating whether the specific target was reached in the time allowed. A sales rep may aim to sell more next month, but a goal allows for a measurement to gauge success at the end.