The word "connotative" refers to the implied emotional association belonging to the meaning of a word. The connotative definition of a word bears these positive, negative or neutral associations in addition to the word's literal meaning.
The connotative definition of a word is in direct opposition to the word's denotative meaning. The denotative meaning of a word is limited to the word's literal definition. For example, the denotative definition of the word "shack" refers to a small dwelling or shelter. However, the connotative meaning of the word may imply a quality of dinginess or dilapidation to the quality of the dwelling.