Colleges that offer sports broadcasting programs include Florida Southern College and Lasell College and Springfield College in Massachusetts. The Grace College & Theological Seminary in Indiana also offers a sports broadcasting program.
The business and communication courses provided under the Sports Communication and Marketing program at Florida Southern equip students with knowledge and skills required in the sports industry. It lets students apply what they've learned on local radio, TV and newspaper stations to gain experience and focus on their areas of interest. The courses cover sports marketing, broadcast journalism and public relations strategies.
The Lasell College Sports Communication program incorporates journalism, public relations and event planning to provide students with skills and firsthand experience that they can use in sports-related professions. The program covers courses in understanding mass media, television studies, advertising and effective speaking. Students earn bachelor degrees in sports communication upon completion.
Springfield College communications and sports journalism major allows students to follow their interests and exposes them to field experiences and internships. The college also invites professional journalists to speak about their experiences and share knowledge. Students get to produce and edit their shows in the modern television studio for the college station.
Grace College’s undergraduate major in Sport Media covers courses in sports management, journalism and media communication and include organizational communication and event management. Students get exposure through their participation in volunteer events and internships.