Choosing school colors is a corporate decision that should involve as many stakeholders as possible, including students, staff and faculty, parent and other booster organizations, district or other supervisors and appropriate city and local officials. Usually organizers solicit suggestions that are culled by popular voting to make a final selection.
School colors work with the school’s mission, location and other symbols to construct a brand. Ideas for colors can come from the school’s mission statement, its affiliation with a particular town or church, military and other government or civic groups. Likewise, they can be drawn from the colors of the state flag or seal, the U.S. flag or other public symbol. Many school districts keep lists of school colors so that each school’s colors remain unique and easily recognizable as new schools are created.
When school administrations organize votes on school colors, they usually ask for suggestions for two colors after offering the voters some information about the accepted meanings of colors; for example, red is associated with bravery, blue with loyalty, white with purity and so on. As voting spreads to create the widest consensus, organizers may offer explanations of how the colors work together or what they mean to the school’s mission. The final choice of school colors is usually left up to the student body once the list has been narrowed by other stakeholders.