Superkids Reading Program materials are available for purchase at RowlandReading.org, as of 2015. The site offers student and teacher materials for pre-kindergarten through second grade. Materials can also be ordered by contacting a sales consultant with the Superkids company.
The Superkids reading program incorporates Common Core standards and brain research into the stories, with recurring characters to keep children interested. The kindergarten program emphasizes learning to read and write the 26 letters of the alphabet. Children then use this knowledge to create words and sentences. In first grade, students read more involved stories that focus on complex connections of letters and sounds, and on increased fluency.