As of 2015, fans can purchase a variety of Texas Tech merchandise by visiting Shop.TexasTech.com, which is the university's official online store. Many other major sports retailers, such as RallyHouse.com, Fanatics.com and CollegeFootballStore.com, also offer a wide selection of Texas Tech merchandise.
Shop.TexasTech.com is powered by Fanatics, and a portion of all proceeds from the website benefit the Texas Tech athletic program. Some of the popular items available at the website include Texas Tech Red Raiders apparel for men, women and children, accessories, official jerseys, collectibles and tailgating supplies. Shoppers can enter their email addresses at the site to receive advance notice of sales, coupons and other promotions.