The Box Tops for Education program benefits a participating school by earning cash in exchange for clipped box tops of participating products. Students can collect box tops, which are worth 10 cents each and send them to their school. The school redeems the box tops for cash from General Mills.
Other ways of earning cash for schools from the Box Tops for Education program include redeeming Bonus Box Tops certificated which are received from in-store promotions, and receiving eBox Tops credits through participation in online sweepstakes, contests and online promotions, and redeeming Bonus eBox Tops credits by submitting printed promo codes online. Members of the Box Tops for Education program also enjoy savings on product coupons available exclusively to members.