In academics, BBA stands for Bachelor of Business Administration. It is a 4-year bachelor's degree that offers general business courses, such as marketing, management, finance, accounting and economics. The Bachelor of Science in Business Administration or BSBA is a variation of a BBA.
A BBA can be earned in 4 years if a student takes the full course load. The degree is designed to develop the business administrative skills of students to understand the inner workings of a company, along with all the interconnections that occur within the organization. The degree further enhances the managerial skills, communication skills and decision-making abilities of the students.