Introductory marketing courses usually provide a general overview of the topic with focus placed on branding, discovering what customers want, and strategies to fulfill those wants. Other basic courses help students predict consumer behavior, identify market segments, target key demographics and gain a firm understanding of customer service.
In basic marketing courses, students also learn the four Ps: price, promotion, place and product. Every aspect of marketing strategy revolves around these four key indicators, so understanding how to target each one efficiently and productively prepares students for higher-level marketing concepts.
Study.com offers free basic courses on marketing philosophies and ethics, the marketing environment, product management and retailing, and selling and pricing strategies. This resource also provides information concerning free advanced-level marketing courses available from renowned universities for those who master the basics.