According to The University of Texas, Arlington’s Dr. Mike Putnam, the correct way to analyze a speech is to consider objectively “invention, arrangement, style, delivery and memory.” These elements make up the classical critique model in rhetorical analysis. Before a critical analysis, the observer also considers speaker personality, the audience, the context and the reason for the speech.
Invention in rhetorical analysis is the logical flow of the speech. The arrangement is the organization of the speech. A speech needs a vehicle to transition between points, as well as an introduction that clearly presents the arrangement of the speech, a body and a conclusion. The style of the speech includes the words that the speaker chooses, while the delivery of the speech focuses on the body movement and eye contact. Memorization of the speech helps the speaker connect with the audience and move fluidly between points in the speech.
The personality of the speaker includes characteristics that explain the ease of the audience to trust and believe the speaker, which, according to Brigham Young University, is the ethos of the speaker. The audience itself alters the message and delivery of the speech. The information within the speech also changes upon the type of speech.