Q:

What are aims and objectives?

A:

Quick Answer

According to the University of Southampton, aims are broad statements of desired outcomes of a project, while objectives are a specific list of tasks needed to accomplish the goals of the project. Identifying the aims and objectives of the project is the first step in ensuring the successful completion of a specific goal or task.

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Full Answer

According to Business Case Studies LLP, organizations use aims and objectives to direct business activity and achieve business goals. Business aims typically involve statements related to adding value and increasing the profitability of a private firm. Business objectives provide the steps that fulfill these business aims. Objectives need to be specific, measurable, achievable, realistic and timely, or SMART for short. Only when a firm uses the SMART criteria can they implement the steps necessary to achieve objectives.

In order to increase the chances of being successful, aims and objectives also need to be concise and brief. There needs to be enough detail to cover the specifics of the project and an emphasis on the time it takes to reach the desired outcome. Furthermore, creating aims and objectives that interrelate reduces the likelihood of conflicts when developing a strategy to accomplish a specific goal. Measuring the achievement of an objective also allows managers to make necessary changes to their activities and ensures the completion of objectives within a specified timescale.

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