Find samples of year-end appeal letters for fundraising at websites such as Pamelagrow.com and Thefundraisingauthority.com. Pamela Grow offers a free appeal letter template in PDF format that is useful for creating year-end letters. The Fundraising Authority features an example of an effective email year-end appeal letter composed by a nonprofit organization that aids the homeless. Use these samples to create your own versions.
The Basic Appeal Letter Template created by Pamela Grow has seven sections that include an opening, story, facts, the ask and close. Following this simple format, your letter can have a strong emotional appeal that captures donor attention using a powerful story. The story should be about one person that your nonprofit organization helped in a positive way. After telling the story, your letter should share a few facts about the organization's accomplishments in your community, but should not rely on statistics alone. Immediately after asking for money, follow up with a reinforcing statement that explains why the donor's help is needed and how much that help is appreciated.
Adding a PS section at the bottom of the appeal letter gives you another chance to ask for a donation. Grow recommends signing the letter in blue ink. Bolding and underlining add impact to fundraising letters, and handwritten notes add personalization.