How to Write a Sponsorship Proposal?


Quick Answer

Sponsorship proposals should include seven key sections: sponsorship opportunity, marketing objectives, measures of success, value to sponsor, innovative marketing initiatives and strategies, set terms and condition and a call to action. Ultimately, sponsorship proposals should be engaging and compelling enough to help companies avoid losing key sponsorship opportunities. They will vary in length and content depending on the sponsor being pursued, but regardless of what market the company is in and who the targeted sponsor is, including these seven sections in each sponsorship proposal ensures they cover all the essential information sponsors need to know.

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How to Write a Sponsorship Proposal?
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Full Answer

The first section provides an executive summary focusing on the benefits a sponsor will achieve by endorsing a company. This section may be written in paragraph form, but it is often helpful to include bullet points, which makes the proposal easy to read.

Then, proposals should outline marketing objectives and describe qualifying metrics to measure the success of a sponsorship program, followed by a section reiterating what value the sponsorship will give to the sponsor.

The next section highlights unique marketing initiatives that will help meet sponsor objectives. A terms and conditions section, which outlines legal parameters and expectations comes next, followed by a call to action.

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