How to Write a Public Relations Proposal?


Quick Answer

Public relations proposals generally follow a template that provides a uniform structure but have plenty of room for creativity and can be tailored to meet specific needs. Ideally, public relations proposals are succinct and easy to read and engage readers. They are used to foster or maintain strategic business relationships, promote or introduce new products, and announce novel ideas or concepts.

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How to Write a Public Relations Proposal?
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Full Answer

Like many letters, sitting down to write a public relations proposal requires a bit of planning and foresight. Proposals may launch a critical future relationship with a business ally but need a bit of a personal touch, like a marriage proposal, to have the greatest effect. A bit of background research should be done on the potential partner or client to understand needs, interests and even the corporate environment. This information sets the stage for drafting an outline, which, like most written communications, begins with an introduction section with company contact information. If the proposal has an expiration date, that date should be clarified in the heading. Following the introduction is an executive summary used to show an understanding on the client's needs, which is followed by a brief paragraph explaining how a public relations company can help. Next comes a statement of budget, followed by any exclusions or limitations. Then comes a brief biography section for all key corporate officials, followed by any recommendations or references.

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