How do you write effective business cases?


Quick Answer

Write an effective business case by conducting thorough research on the project or plan to understand all of the potential complications it may face as well as the benefits it can produce for the company. Include persuasive reasoning for the company to approve the project, citing your research and using clear examples to demonstrate how and why it should happen.

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Full Answer

A business case is a type of professional document that serves as a persuasive argument for a company or manager to approve a specific action or project, including sound reasoning that lines up with other documents for the project as necessary. The process of creating an effective business case begins with ample research into the matter so that you have a thorough understanding of the entire situation. This should include looking at the current methods or issues in place at the company and analysing why they are ineffective or what they are lacking, as this allows you to position your proposal as a clear solution.

The research phase should also examine the possible complications the project may face so that the business plan can include solutions and countermeasures. As you write the document, clearly state what you are proposing, and offer direct justifications and examples of benefits throughout. Bring up all possible questions or hesitations the business may have,and include your answers, demonstrating how you plan to account for these concerns.

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