A business concept is written by stating the core goal or idea of an enterprise with a few sentences so that the intended audience is able to clearly understand what the business is supposed to do. Business concepts are often part of business plans and proposals.
It's best that a business concept be limited to three or four sentences that pinpoint what specific product or service the business provides. The more focused the language, the easier it is for potential investors, partners and customers to visualize the business and its potential.
Once the business industry is explained, the concept should also mention any focus or niche areas of the business. The business concept should also include special aspects of the business, such as how it differs from concepts that currently exist. Special aspects can also be used to attract additional investors and partners who specialize in unique industry ideas.
While creating a business concept the business owner should be aware of the customers most likely to buy his products or services, the reason they may buy his services or products and how he plans on promoting and advertising his products and services. These ideas can help formulate a business concept. As the business owner learns more about potential profits and the current market, his business concept may change.