According to an article in the Houston Chronicle, there are five steps that should be followed in order to write an effective action plan for a sales job. The first step is to write down the goals for the sales team, which should be specific and measurable. Secondly, a realistic time frame should be set for accomplishing this set of goals. All team members should agree on this date.
Once the employees have agreed on a due date, they should be held accountable for it. The third step is to implement incentives for the sales team, to motivate them. These incentives may be in form of cash prizes or goods and services. The fourth step is to keep refining the sales strategy by following a clear sales cycle. It is important to hold regular with the sales team to get feedback on the most common objections they face and to share best practice on how to overcome them. Lastly, when creating the plan, it is important to ask the team what is holding them back personally and what their definition of success would be. According to the National Sales Center, it is crucial that the goals set for the sales plan should be realistic and focus on the most crucial aspects of the company's sales cycle.