The “Win Forever” philosophy was designed by coach Pate Carroll to use in his coaching career. He founded this philosophy after he lost his job as a head coach at the New England Patriots. This philosophy encourages competition and the struggle to be the best.
In developing the Win Forever philosophy, a sports psychologist, Dr Michael Gervais, worked closely with him. He compressed the aspects on how to win into a pyramid. According to Carroll, the Win Forever philosophy is about people being the best that they can be. The philosophy contends that competition is important, and if people strive to do their best, then nothing matters.
The other aspects of the philosophy are trust, confidence and focus. All these are important in bringing success. Carroll contends that consistency of the message is essential. A coach should always uphold and stand for his beliefs for the team to adopt the message. Confidence and trust in a player are important because they help a player to perform optimally. The coaching staff and team mates have an effect on the performance of a player.
The Seahawks team adopted the philosophy and the results have been impressive. The philosophy can also be applied in other aspects of life.