The farm equipment auction site, Machinery Pete, is named after its founder and principal, Greg Peterson. Mr. Peterson has researched and tracked machinery auction prices in the United States since 1989. He is also a contributor for Farm Journal Media.
Machinery Pete networks with about 950 auction firms and dealers across the country to obtain data directly for its price database of more than 500,000 listings. The company also offers auction-data subscriptions and publishes several price guides and reports, such as the "Classic Tractor," "Annual Auction" and "Quarterly Used Values Index." It also produces the weekly TV show over RFD-TV "Machinery Pete" and other farm equipment DVDs. Its website features a used-farm-equipment locator tool, auction calendar and auction price data, as well as videos, blogs and articles.