The first Rural King farm stores were established in 1960. The first store was opened Mattoon, Illinois, and the company's corporate office remains in Mattoon. The company has since expanded, adding 70 stores in Indiana, Tennessee, Ohio, Michigan and Pennsylvania, as well as Florida, Missouri and Kentucky.
Rural King opened its online store for customers in 1997 with a focus on providing customers with products that may not be available in their local regions. The company's product lines include farm equipment and parts, lawn mowers, feed for livestock, and household items. Customers may also find toys and even clothing at a local Rural King store.