Some well-known brands include Samsung, Facebook, McDonald's, Apple, IBM, AT&T, Amazon.com, Wal-Mart, Nike and Ford Motors. Corporate branding is an essential part of any major business.
In the technology industry, the most popular brand is Apple (with an estimated brand value of $145.3 billion) followed by Microsoft. Google, IBM, Samsung and Facebook (launched in 2004) are also popular brands within this industry. In the realm of telecommunications, the leading brands are AT&T (founded in 1885) and Verizon,
Well-known restaurant brands include McDonald's, Starbucks, Subway and KFC. Beverages such as Pepsi and Coca-Cola can be found in virtually any super-market or convenience store.
Within the automotive industry, Ford, Chevrolet, Honda, BMW, Toyota and Subaru are well-known among consumers globally, and retail giants such as Wal-Mart, The Home Depot, Target and IKEA attract millions of in-store and online customers annually. Common financial service providers include MasterCard, American Express, VISA, Wells Fargo and J.P. Morgan.
Marvel (with brands like Spider-Man and Captain America) and DC (with brands like Bat-Man and Superman) are the leading publishers of comic books and graphic novels, while Disney Studios (which also owns Marvel) is among the leading producers and distributors of motion pictures, music and stage productions across the globe.
Brand recognition is a key component toward corporate success. It is based on numerous factors, such as public awareness, revenue and popularity. Some brands, such as Kleenex and Xerox, are so popular that their names have become synonymous with the products being manufactured.