Q:

What are some ways to seek sponsorship for your organization?

A:

Quick Answer

Being clear about a demographic, preparing a proposal, promising deliverables and asking for the correct amount are certain steps to take to receive sponsorship. Pear Up and Sponsor My Event also offer web services to search for sponsors in a particular area.

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Full Answer

The demographic consists of a platform that emphasizes a message to a fan base. Specify a particular market segment, and understand the correlating statistics. If seeking sponsorship for an event, understand the expected participating and consumer habits of the market segment. The proposal outlines all of this information and tells a story of the organization's development. The proposal should also explain the objective of the organization and the benefits that it offers.

Discussing the specific deliverable, whether it is media placement or a new customer list, is important in securing sponsorship. When sending a proposal, ask for the appropriate amount of capital with considerations of long-term outlook as opposed to just a single event.

Pear Up has a database to search for sponsors to secure a donation, gift card or custom apparel. Visitors can sign up for the site and view all of the associated terms of available sponsorships. The Sponsor My Event website also offers the opportunity to name an event, select a country and begin finding eligible sponsors.

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