What Are Some Ways to Market a Product?


Quick Answer

Ways to market a product include through print and graphic media, electronic media, promotional gifts and networking. A solid marketing campaign is necessary to develop awareness about a product and get positive results in business revenue.

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Full Answer

Promote a product using print and graphic media such as business cards, brochures, magazines and newspaper advertisements. Handing out business cards is a good way to network with potential clients and provide contact information, suggests the Board of Trade of Metropolitan Montreal. Brochures and posters provide more detailed information about a product, and are cost effective. Newspaper advertisements and magazines help reach more specific audiences and help create a strong local presence.

Also use electronic media, including television, radio and social media. Television advertisements help reach a large audience, while radio is cost effective and able to reach a more targeted audience. Use social media to promote the product, create rapport and encourage direct interaction with potential customers.

Improve the business reputation and create a positive opinion about the product by handing out promotional gifts. These may include calendars, key rings and pens.

Lastly, network with other businesses and get involved with the local community to promote the product. This includes attending community activities, conferences, tradeshows and other networking events. Speak to people directly about the business and the product to effectively create awareness and encourage sales.

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