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What are some ways to ensure good online customer services?

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Quick Answer

Ways to ensure good customer service include automating the sales process, creating a Frequently Asked Questions page, making contact information easily accessible and personalizing email messages, suggests Entrepreneur. Good customer service is just as important as a strong marketing strategy.

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Full Answer

Automated messages help keep customers in the loop, and may include a notice that an order has been shipped or a welcome note to the emailing list. Coupons, additional relevant information and follow-up questions included in the automated messages also increase customer satisfaction.

A comprehensive FAQ page helps to free valuable time that can be spent answering other questions that are not as common. The FAQ page should be based on actual questions that visitors regularly ask. Responding to customer questions promptly also helps create good customer relations.

Displaying customer information where it is easy for site visitors to see is part of good online customer service. Customers should also be able to talk to a customer service representative if necessary. Contact information should include phone numbers, email addresses and names of people who can help.

Lastly, customized emails help to create goodwill with customers. Including the customer's name in the subject line, sending thank you messages and offers on special occasions, such as birthdays, are all great ways to offer a personalized experience.

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