Walt Disney's vision, or mission statement, is "to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world," according to About.com.Continue Reading
Walt Disney is one of the best-known brands in entertainment. Although many people associate Disney with theme parks, family films and toys, the company owns a number of well-differentiated brands that cater to diverse markets.
In addition to the ABC television and entertainment groups, Disney owns ESPN, the popular sports network. It also owns and operates resorts, that break away from the usual theme park fare, to offer outdoor adventure or immerse visitors in authentic Hawaiian culture. In addition, whereas Pixar, Walt Disney Animation Studios and Walt Disney Motion Pictures produce films geared toward children, the company's Touchstone brand targets a more mature audience. Disney Publishing breaks out of the fairytale mould with a group of writers that includes satirist Dave Barry and baseball legend Cal Ripken Jr.
Walt Disney’s business structure contains a number of moving parts that drive each other. Pixar film, for example, might spur the creation of products that the company sells directly to consumers through its Disney Stores and licenses to other retailers. The publishing division can launch a series of books based on the film’s themes and characters and parlay those books into digital products such as computer games. Moreover, each of these ventures can be used to promote other divisions.Learn more about Corporations
The vision statement of eBay is to provide consumers with an intercontinental marketplace through the world wide web, allowing almost anyone to trade a host of items easily, with this mechanism allowing for a host of financial opportunities across the globe. Through the Verified Rights Owner Program (VeRO) on the eBay website, the company also states that everyone can contribute to helping build a safe and reliable marketplace where people can find success.Full Answer >
Google’s official mission or vision statement is to organize all of the data in the world and make it accessible for everyone in a useful way. Google also has an unofficial motto to avoid being evil.Full Answer >
As of 2014, Marriott does not have a formal mission statement, but it does have a vision statement which reads "To be the #1 hospitality company in the world." The proper name of the company is Marriott International, and it went public in 1953.Full Answer >
Walt Disney was a famous man by the time he decided to develop an East Coast theme park, so he came up with a few different dummy investment companies that he used to purchase relatively cheap Florida swampland while keeping his identity a secret. Disney knew that the land he was looking at wasn't particularly valuable, but he also knew that his name was famous enough to encourage price gouging, making the use of a secret identity a prudent technique.Full Answer >