Visual merchandising is the development of an attractive floor plan and the display of products in a three-dimensional display to maximize sales. Typically, the products are artistically displayed, highlighting key features and benefits to attract potential customers to make a purchase.
The components of visual merchandising that draw customers include the store's appearance, signage, lighting, the point-of-sale material, presentation and packaging. Visual merchandising has several forms, including a point-of-sale display that displays goods next or near the checkout counter and window display used to display current trends and fashions. The window display is effective for promoting seasonal sales or ongoing promotion.