What Is the Vision Statement of Nike?

By Staff WriterLast Updated Mar 27, 2020 8:39:38 PM ET
vision-statement-nike
Cristian Borquez/CC-BY-2.0

Nike doesn't have a vision statement, but it does have a mission statement: "Our Mission: To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete." According to Nike, the asterisked clarification came from cofounder Bill Bowerman.

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