A Realtor who highlights both the advantages and the drawbacks of a property because honesty is core to her beliefs, acts in accordance with virtue ethics. One of three major normative ethical theories, virtue ethics suggests that people act morally because of a fundamental belief in what is right.
Utilitarians believe people act ethically because it improves personal and societal well-being. Deontologists argue that people are bound by a set of moral rules or duties. Virtue ethicists instead suggest people are motivated by an intrinsic, deeply held set of beliefs about what is right and good.
Other examples of virtue ethics in the workplace include the teacher who buys supplies for a student in need because of inherent benevolence or a job seeker who recommends a colleague for a promotion because of a belief in equity.