What is vector marketing?


Quick Answer

Vector Marketing Corporation is a subsidiary of Cutco Corporation that handles Cutco's direct product sales. As of 2014, Vector Marketing manages an independent sales force of more than 60,000 high-school and college students from the United States and Canada who sell Cutco knives and other cutlery to friends, family and business prospects.

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Full Answer

Sales representatives at Vector Marketing are typically recruited on school campuses. They are engaged as independent contractors who are trained to demonstrate the value of Cutco cutlery through one-on-one presentations to people they know in their own homes or other non-retail locations. These sales representatives are typically paid a commission on sales but occasionally are paid a base rate for each presentation given, regardless of sales.

Vector Marketing uses a single-level, direct-sales business model, similar to the model used by Avon and Mary Kay Cosmetics. The company has been sued for unlawful business practices based on policies that don't guarantee adequate wages or reimburse the sales force for business-related expenses.

The company also employs non-students and full- and part-time workers in career positions at over 200 offices throughout the United States and Canada. As of 2014, its U.S. sales headquarters are located in Gibbsboro, N.J., while its Canadian headquarters are located in London, Ontario. The company's public relations are administered out of the Cutco Cutlery corporate headquarters in Olean, N.Y.

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