FreshDirect delivery's comparative benefit depends on an individual's circumstances, as it offers a trade-off in time savings for cost. A 2010 New York Times review of the service found the convenience was well worth the cost premium. A Bloomberg comparison, however, found that rival delivery service Peapod cost less.
FreshDirect is an online grocery delivery service that operates in and around New York City. The company positions itself as a market rival with upscale grocers such as Whole Foods. Peapod, Amazon Fresh and Wal-Mart To Go offer the same type of service, differing in product selection, according to Crain's Chicago Business.