Is Using Fresh Direct Delivery Worth It?


Quick Answer

FreshDirect delivery's comparative benefit depends on an individual's circumstances, as it offers a trade-off in time savings for cost. A 2010 New York Times review of the service found the convenience was well worth the cost premium. A Bloomberg comparison, however, found that rival delivery service Peapod cost less.

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Is Using Fresh Direct Delivery Worth It?
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Full Answer

FreshDirect is an online grocery delivery service that operates in and around New York City. The company positions itself as a market rival with upscale grocers such as Whole Foods. Peapod, Amazon Fresh and Wal-Mart To Go offer the same type of service, differing in product selection, according to Crain's Chicago Business.

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