How do you use a floor display easel in a retail setting?


Quick Answer

Use an easel in a retail setting to showcase special merchandise. A folding easel requires little storage and is self-contained and easy to move from one area of the retail floor to another when you want to emphasize another product.

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Full Answer

Easels are available in both tabletop and freestanding units that require no table for a floor display. They display posters from manufacturers that show customers how a product meets their needs. A dry-erase easel provides a quick way to draw attention to sale merchandise with easy-to-change signage. When selling clearance merchandise, the retailer can simply relocate the easel to a new table when needed.

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