Who.A.U is a clothing manufacturer and retailer. As of 2014, the company has one store in New York City at Herald Square and one store in Paramus, N.J.
Who.A.U sells outerwear, jeans, cargo pants, shirts, hoodies, sweatpants, sweatshirts, sweaters, rugby shirts, graphic tees, polos, shorts and accessories for both men and women, as well as tops, dresses and skirts for women. The name is a shortening of "who are you," and the company takes inspiration from the California Gold Rush of 1849, according to its website. Stores are intended to be laid-back and inviting, and products can also be ordered through the company's website.