What Is Typically Included in a Sponsorship Proposal Letter?


Quick Answer

A sponsorship proposal typically highlights seven sections: marketing objectives, sponsorship opportunities, measures of success, innovative marketing initiatives and strategies, value to sponsors, terms and conditions, and a call to action. Sponsorship proposals should be compelling and engaging enough to ensure companies and businesses don't lose important sponsorship opportunities.

Continue Reading
Related Videos

Full Answer

A sponsorship proposal varies in content and length, depending on the sponsor being sought. The beginning section of the letter outlines the executive summary that focuses on the benefits the sponsor achieves when he endorses the company. This section can be written in paragraph form, but bullet points makes the proposal easier to read.

Next the writer should summarize the marketing objectives and outline the qualifying metrics that measure the success of the program, then follow up with a reiteration of the value the sponsorship gives to the individual or business sponsoring the programs.

Finally, the writer should highlight the marking initiatives and what makes them meet the sponsor's objectives. A terms and conditions section should outline the expectations and legal parameters that come next. End the letter with a call to action. The person or company writing the sponsorship proposal should follow up with a phone call to ensure the proposed sponsor has received the request and offer to answer any questions.

Learn more about Business Communications

Related Questions