Feedback forms collect opinions about a company, product or service and might include questions such as, "How easy was it to use this product?" Questions on a feedback form usually focus on possible improvements to the customer experience.
Feedback forms often ask how easy or difficult a particular interaction was for the customer. An online shop might ask for feedback about how easy their website was to navigate. They may also ask if customers were able to find the items they were seeking. Some feedback forms ask users to rate how much they agree with certain statements. One important question which many feedback forms ask is, "Would you recommend us to a friend or relative?" Word-of-mouth is free advertising for a company, so it is important for them to gauge customer satisfaction.
Another common question is, "How did you find out about us?" This tells the company where their advertising has been most effective. Sometimes a customer or client feels dissatisfied with the service they receive. When a feedback form asks what could be improved, it allows them to provide constructive criticism. Generally, an Additional Comments section is provided at the end of a feedback form. This helps in the event that questions have been too vague or have not addressed all concerns.