As of 2015, Kroger offers a 5 percent discount to seniors age 60 and up every Wednesday. The discount applies to all food and non-food purchases. Prescriptions, gasoline, gift cards, alcohol and tobacco products are exempt.
As of 2015, certain Kroger locations offer extra discounts for senior citizens. In Texas and Louisiana, all Kroger brand items are 10 percent off every day for seniors age 59 and up. Illinois, Indiana, Kentucky and Tennessee offer 10 percent off the entire purchase the first Wednesday of every month.
Kroger also offers discounts to all customers, including seniors. Every day the store doubles the value of manufacturer’s coupons up to 50 cents each. The company offers weekly promotions in newspaper fliers and digital discount coupons online that can be printed at home. Kroger digital coupons can be used at all Kroger banner stores, including Bakers, City Market, Fry’s, Pay Less, Ralphs and Smiths. Customers must sign up for a Shopper's Card to use the digital coupons.
Kroger changed its senior discount program from 10 percent off one day a month to 5 percent off one day a week in 2014. The company said it was responding to senior customers who said having a discount every week would allow them to buy fresh products throughout the month.