Types of propaganda include the act of showcasing only the best features of an individual or product while deliberately omitting details that detract from that image. This is known as card stacking, and the practice involves direct lies concerning what is being advertised as well as half-truths designed to sound convincing. Other types of propaganda include testimonials and the use of glittering generalities.Continue Reading
One of the most basic forms of advertising propaganda is the use of the testimonial, which involves utilizing a well-known authority as a spokesman for a product or idea. This propaganda works because consumers often feel a personal connection to the person endorsing the product and are therefore more likely to purchase the product.
Another popular propaganda technique is known as "glittering generalities." This involves the use of non-specific words and phrases that are chosen to elicit emotional reactions in those who hear them. This technique involves misdirecting consumers because they are likely to focus on generalities such as "love" or "home" instead of critically examining a product or idea. These generalities can also be used to perform a sleight-of-hand on consumers, as when a high-calorie food item is made to sound healthier because it is billed as "low fat." Because consumers equate "low fat" with "healthy," they overlook the large and unhealthy amount of calories in the food being advertised.Learn more about Advertising
An advertisement that includes a celebrity endorsement, such as a popular actress appearing in a makeup ad, is one type of testimonial propaganda. Testimonial propaganda takes advantage of the goodwill and trust the public tends to feel toward famous people.Full Answer >
Propaganda is usually implemented with malicious intentions and lacks truth. Public relations involves using truthful information to put a positive spin on an issue, person, or organization.Full Answer >
Some examples of bandwagon propaganda techniques include suggesting that people support a certain person or eat at a certain restaurant because many other people have done these things. Bandwagon propaganda relies on making people feel like they need to "join the crowd" and do something that is advertised as being popular to avoid being left out or to gain some advantage.Full Answer >
Design elements to use in a basic flyer include an image, a headline, bullet points and content. Select fonts that match the flyer's content and theme. A flyer should include a call to action that spurs readers to make contact or attend an event.Full Answer >