Scheels stores carry a wide range of sporting goods, apparel and footwear. Some categories of sporting goods carried by the store include hunting, fishing, camping and golf equipment.
Hunting equipment carried by the chain includes archery equipment, optics, such as binoculars and spotting scopes, field equipment, such as trail cameras and blinds, and ammo storage cases.
Fishing equipment includes bait, lures, rods, reels and tools such as clippers and scales. The chain also carries marine electronics, motors and anchors.
Camping equipment includes gear such as sleeping bags and tents, survival tools, cookware and dehydrated food, electronics and coolers.
Baseball and softball equipment includes bats, balls, gloves, equipment bags and protective gear. Golf equipment includes clubs, drivers, balls, bags and range finders. The stores also carry a variety of other athletic equipment for sports such as volleyball, soccer, basketball, football and mixed martial arts.
Apparel, such as pants, shirts, shorts, swimwear and hunting gear, is available for men, women and youth. Workwear is also sold for men. Bras, skirts, dresses and capris are sold for women. Footwear is sold for all of these groups. The footwear selection strongly leans toward casual and athletic designs as well as sandals. Work boots, hunting boots and boot dryers are also sold.