The types of e-marketing include search engine optimization, pay-per-click advertising, social media marketing, search engine marketing, email marketing, video marketing, affiliate marketing and article marketing, among others. A business or an individual can choose several methods to use in marketing their business. It is important to note that these methods need time and resources to produce the desired results.
Search engine optimization involves improving the ranking of a site on search engines such as Google, Yahoo! and Bing, among others. The higher the rankings the better. Pay-per-click advertising is whereby a search engine charges advertisers for the number of clicks made by users to go to the targeted sites. With search engine marketing, a website is able to gain visibility by using paid advertising, social media networks, article marketing and paid advertising.
Email marketing entails a combination of ads, messages, pictures and videos that are distributed via email to targeted subscribers. In video marketing, businesses and individuals use videos, which are posted on channels such as YouTube, to advertise their products and services. Social media marketing allows a person to market his or her products and reach customers via Twitter, Facebook, Google+ and other networks. On the other hand, article marketing entails the creation of original content intended for passing a particular message to the readers.