Types of e-commerce include business-to-consumer e-commerce and consumer-to-consumer e-commerce Others are business-to-business and consumer-to-business. E-commerce involves the buying and selling of goods through electronic media.
Business-to-consumer is an environment where a company sells online services and products to consumers. The consumers are the end users of the company's products and services. Amazon.com is an example of a business-to-consumer business.
The consumer-to-consumer environment is a more recent entry to e-commerce where a business acts as the middleman. Once the buyer purchases a product or service, the seller has the responsibility of delivering the product or service. The business then charges a transaction fee to the buyer or seller. Ebay is an example of a consumer-to-consumer environment.
A Business-to-business environment involves a company doing business with another company. For example, a wholesaler can sell to a retailer, or a manufacturer can sell to a distributor. It is the responsibility of the seller to determine the credit worthiness of the buyer.
For a consumer-to-business environment, consumers advertise their products and services, and then companies place their bids. The consumer goes through the bids and settles on the company that comes closest to his price expectation. A bidding company can act as a middleman to ensure that both parties provide payments and services. Google Adsense is an example of a consumer-to-business environment.