The types of deals that Buytopia makes available include those for travel, events, restaurants, bars, spas, car repair and health. It also offers deals for particular cities, including Winnipeg, Hamilton, Ottawa, St.Johns, Montreal, and Vancouver. Users select a city from the drop-down menu to find deals in certain areas.
Buytopia works with popular retailers, such as La Vie en Rose, Staples and Sears, to offer gift cards at a discounted price. It breaks down its shopping experience by local cities for the convenience of its customers. Visitors to the site can also subscribe to a newsletter to receive discounts, offers and coupons in their inbox. Buytopia samples and tests all the products it lists on the site. However, there are several negative reviews concerning Buytopia, and the BBB has registered 102 complaints as of 2015.
Buytopia is one of the most successful operators in Canada. As of 2015, all its deals offer discounts of 50 to 90 percent. The company uses social media to engage its customers and promote the deals, and it allows customers to rate its available products. In 2014, it had a couponing application called SnapSaves, which it sold to Groupon. Buytopia's business model is similar to that of Groupon.