Midnight Velvet sells women's and men's clothing in a range of original styles. Their focus is on drama and color, and it aims to offer glamorous and unusual options for businesswear, casualwear and party clothing. The company also offers accessories, shoes and jewelry to complete the outfits.
Midnight Velvet's women's clothing comes in both misses and plus sizes, allowing women of most sizes to shop with the company. Even in the lounge and activewear section, the focus is on customers being able to remain stylish, elegant and poised at all times, and this theme carries through the rest of the clothing lines. Specific ranges offered in the women's section of the company's website include suits, dresses, tops and bottoms, activewear, and lingerie.
Classic and flowing styles feature heavily in womenswear, lending an air of the exotic, while the menswear range focuses on style and practicality. The company's About pages note that it aims to bring its customers unique dramatic fashions that delight with their quality and beauty, and many garments are imported to serve this purpose. The company's website also includes a style section to help customers work out the best way to combine garments into outfits for their needs.