Simply Fashion filed for bankruptcy in mid-2015, liquidating its 243 retail locations before closure. The company sold a range of apparel, accessories, shoes and lingerie with a target demographic of black women between 25 and 55 years of age.
Prior to its bankruptcy, Simply Fashion also sold a range of plus-sized apparel, as well as junior and super plus-sized items. Simply Fashion products were designed to be affordably priced, with customers considering the retailer's apparel as appropriate for events ranging from job interviews and religious services to social events. Specific items ranged from dresses, pants, shorts, t-shirts and tank-tops to leggings, vests and jumpsuits. Other products included jewelry and watches, denim and activewear.
Simply Fashion had already closed off more than 100 retail locations before declaring bankruptcy, following poor performance as a result of the 2008 economic recession. The company had stores in half of all U.S. states, with locations in major cities such as Detroit, Chicago and Dallas. Other concentrated metropolitan and municipal areas included Miami, New Orleans, St. Louis, Atlanta and Baltimore.
Simply Fashion's bankruptcy coincided with the closure of fellow plus-sized retailer Dots. The company's liquidation was scheduled to last until the end of June 2015, with discounts originally set at up to 30 percent but reaching as high as 90 percent before the company's stores were finally closed on June 29th.