The Thrivent Choice Dollars program benefits 501(c)(3) nonprofit organizations that include churches, schools, mission bases, veteran's associations and other organizations that meet Thrivent Financial's requirements. Organizations have to be recommended to the Thrivent and obtain approval to appear in the list of participating organizations and receive benefits. There is a search option on Thrivent's website that lets users search for qualified organizations.
Thrivent Financial is a Lutheran organization, so many of its charity funds benefit other Lutheran organizations, including Concordia University, the Lutheran Church - Missouri Synod Foundation, The Wittenberg Project and Veterans of the Cross, as of March 2015. Members get to select which charity their Choice Dollars go to.